useful links
https://en.wikipedia.org/wiki/Filmmaking
https://www.photoblog.com/learn/exposure-triangle-guide/,
https://www.techsmith.com/blog/frame-rate-beginners-guide/
https://www.utdallas.edu/atec/midori/Handouts/camera.htm
https://learnaboutfilm.com/making-a-film/organising-filmmaking-process/planning-film/
a7sii users manual: https://www.joncracroft.com/wp-content/uploads/2015/11/Sony-A7S-II-User-Instruction-Manual-English.pdf

Movie theaters and projectors in general are still an incredibly popular way to consume video, and like TV broadcasts, the frame rate should be kept to 24fps. This will give it that “cinematic” look and you can feel confident the video will show properly with most projectors.
https://en.wikipedia.org/wiki/Filmmaking
https://www.photoblog.com/learn/exposure-triangle-guide/,
https://www.techsmith.com/blog/frame-rate-beginners-guide/
https://www.utdallas.edu/atec/midori/Handouts/camera.htm
https://learnaboutfilm.com/making-a-film/organising-filmmaking-process/planning-film/
a7sii users manual: https://www.joncracroft.com/wp-content/uploads/2015/11/Sony-A7S-II-User-Instruction-Manual-English.pdf

Movie theaters and projectors in general are still an incredibly popular way to consume video, and like TV broadcasts, the frame rate should be kept to 24fps. This will give it that “cinematic” look and you can feel confident the video will show properly with most projectors.
So what's the soap opera effect?
The soap opera effect is actually a feature of many modern televisions. It's called "motion smoothing," "motion interpolation," or "ME/MC" for motion estimation/motion compensation. Some people don't notice it, some don't mind it, and a few even like it. Judging from the ratio of Cruise's tweet, it seems most people hate it.
It looks like hyperreal, ultrasmooth motion. It shows up best in pans and camera movement, although many viewers can see it in any motion. The effect is potentially welcome for some kinds of video, such as sports and reality TV. But movies, high-end scripted TV shows and many other kinds of video look -- according to most viewers, and directors like McQuarrie who actually create the movies and shows -- worse when it's applied by the TV.
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